Guy Horner is CEO at brand experience specialist TBA Group, which operates three divisions: Sports, Brands, Entertainment, and provides for a stellar set of clients including Red Bull Racing, Diageo, Dr Martens, Carlsberg, World Rugby, The FA, F1 and Formula 1.
In this episode, Guy Horner discusses the changing landscape for brand experiences, virtual launches, unpacking the power of the pivot, platforms and tech, extending the footprint for exhibitions, storytelling in 2021 and TBA’s recent acquisition of marketing agency Top Banana.
Making Hay through the storm
Scottish Event Campus - Net Zero by 2030
A heart as big as Liverpool International Music Festival
Getting behind Bizzabo
How can brands bring back the boogie this festival season?
Introducing The Power of Events
Event adaptability with Conference Compass
Energy PR: Consumers’ attitudes to event sustainability
Brand experiences turning a complex message into a compelling story
Trends in telco and what they mean for the event industry
Revolutionising the Secondary Ticket Market
AMR - Behind the letters of event strategy
Why the right event host is more important than ever...
All the way to Remo
The power of empathy - brought to book
Tracking changes at new model Hilton Birmingham Metropole
Changing lanes at Brooklyn Bowl
Farnborough International facility flying high
Ink Factory’s perfect picture
Talking shop with The Party Goddess
Join Podbean Ads Marketplace and connect with engaged listeners.
Advertise Today
Create your
podcast in
minutes
It is Free
The emPOWERed Half Hour
NABOR® TALKS
U.S Property Podcast
Aligned Money Show
The Ramsey Show
Planet Money