After a successful Giving Tuesday for our clients, we thought it would be the opportune time to break down how to calculate the ROI of a campaign. There are many different ways that you can go about doing so. The bottom line is, you can’t just figure the success of things based on dollar amounts.
Receiving more money indeed means you performed an effective ask, but what else? For the non-profits that we work with, we take into account advancing brand awareness and building momentum for the corporation as a whole.
BONUS CONTENT: Effective vs. Efficient
BONUS CONTENT: What is “Results Bias?”
BONUS CONTENT: Transitioning from IGTV to Reels
BONUS CONTENT: Generating Business Reviews
BONUS CONTENT: A Year Into the Pandemic - Update
BONUS CONTENT: The Best Ways to Handle Client Requests
BONUS CONTENT: Keeping Your Website Up, Online, and Healthy
BONUS CONTENT: Let’s Talk Problem Solving & Over-Engineering
BONUS CONTENT: Evaluating Projects for Your Clients
BONUS CONTENT: How to Vet Digital Marketing “Experts”
BONUS CONTENT: Being Authentic on Social Media
BONUS CONTENT: Influencers vs. Ambassadors
BONUS CONTENT: Charging Clients Accordingly for What You Do
BONUS CONTENT: The Value of Site Architecture
BONUS CONTENT: How Do Websites Work? 3 Things to Know
BONUS CONTENT: Which Conversions Should You Prioritize on Social Media?
BONUS CONTENT: Various Ways to Repurpose Content
BONUS CONTENT: Double Down on Content!
BONUS CONTENT: Always Stick Together as a Team
BONUS CONTENT: Support Small Business!
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