After a successful Giving Tuesday for our clients, we thought it would be the opportune time to break down how to calculate the ROI of a campaign. There are many different ways that you can go about doing so. The bottom line is, you can’t just figure the success of things based on dollar amounts.
Receiving more money indeed means you performed an effective ask, but what else? For the non-profits that we work with, we take into account advancing brand awareness and building momentum for the corporation as a whole.
BONUS CONTENT: Feeling Overwhelmed? You’re Not Alone.
BONUS CONTENT: Maintaining Your Brick-and-Mortar's Online Presence
BONUS CONTENT: How Will You Continue to Garner Support After Quarantine?
BONUS CONTENT: What Has Your Business Learned During Quarantine?
BONUS CONTENT: Consider What You Say & How You Say It
BONUS CONTENT: Lead Generation: Quality vs. Quantity
BONUS CONTENT: Pivoting Your Business Due to COVID-19
BONUS CONTENT: The Power of Communication & Content
BONUS CONTENT: Preparing for a Clean Handoff to Clients
BONUS CONTENT: How Is Your Team Coping?
BONUS CONTENT: Retaining Clients During Shutdown
BONUS CONTENT: Donor Fatigue
Let's Talk Blue Ocean Strategy for Small Businesses [Episode #55]
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BONUS CONTENT: Stop Doing What’s Not Working, and Try Something New
5 Key Points for Staying Power [Episode #112]
BONUS CONTENT: The Value of People-to-People (P2P) Marketing
BONUS CONTENT: Optimization & Conversion
Why Content Marketing And Why Now More Than Ever [Episode #111]
BONUS CONTENT: Taking Time to Evaluate Your Business
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