Considering using Intent data as part of your B2B targeting strategy? Intent data is information collected about web users’ content consumption or ‘observed behavior’ that can provide insight about their interests, and from this indicate potential ‘intent’ to take an action. It's all about sending convincing messages to prospects in the market. Bombora is the leading intent data provider out there, and thus the topic of the podcast.
My guest is Kate Athmer, Sr. Director of Growth Marketing and Sales Development at Bombora. She’s responsible for educating prospects on the many ways Intent data can improve the ROI of marketing and sales efforts, while guiding them toward more sustainable marketing and selling practices.
It's a really compelling conversation.
And I'm Paul Mosenson, the host of Fix the Convince and Founder of NuSpark Consulting, a marketing optimization consultancy for firms of all sizes and categories
Martech, Data, and Strategy. Using Analytics to drive revenue growth for B2B
Lead Nurturing Content Strategy with Marketing Automation
Content Syndication: Driving Targeted Leads Across the Web.
eCommerce Business Strategies: Revenue Lift or Shift?
Website Revenue Optimization for B2B. More than Conversion Optimization!
Why and How a Fractional CMO can Grow Your Business & Revenue
Content Curation & Content Sharing Strategy. For Marketing. For Sales. For Leads
Managing & Optimizing Marketing Campaign ROI. Forget the Spreadsheets (:
Know what a Sending Platform Is? Engage with Prospects with Automated Direct Mail
Lead Generation Now. The Zero Moment of Truth. Emerge Stronger.
Making sense on TV Media Buying: OTT, Connected TV, Addressable, and more. A good primer on the options.
App Marketing Strategies. What You Need to Know to Grow Your App.
Revenue Enablement and Marketing Accountability. What You Need to Know Now.
Marketing Technology strategies. How does your firm's Martech stack up?
An Overview of Sales Enablement Tools and How They Help Grow Sales
How to Maximize ROI & Revenue Generation with Marketing Mix Modeling
Getting the Most out of your Marketing Automation Platform to Build More Revenue
Email Marketing and Sales Automation; Driving Engagement via Email
Is It Time to Rebrand? Setting the Stage for a New Brand Story.
Create your
podcast in
minutes
It is Free
The Commercial Edge: Unleash the Power of People
The emPOWERed Half Hour
Right About Now with Ryan Alford
The Marketing Secrets Show
The Influence Factor by The Influencer Marketing Factory
The Agile Brand™ with Greg Kihlstrom
Better Advertising with BTR Media