The thing about the internet is that content used to be king. What really is more valuable is data. Numbers. You. There are those out there who make it their business to keep an eye an where you are going on the internet, what it is you are looking at and what it is you are searching for and buying. This information is pure gold to advertising agencies. The thing is, that information is not really all that valuable. In this episode, Ric takes a look at Ad Tech and how it doesn't work and how more and more companies are shying away from it, after they have taken it for a test drive. There is a very simple formula for working with advertisers in a broadcast and Ric will explain. Listen now.
NEXT WEEK: The Messenger We All Want To Shoot
Episode 280: Plasticized
Episode 279: Too Connected
Episode 277: Riding Those Coat Tails
Episode 276: Don't Look Over There
Episode 275: The Third Act Blues
Episode 274: Wine Mommy Loves You
Episode 273: Schadenfreude
Episode 272: The Heavyweight Chumps
Episode 271: The Emergency Room Emergency
Episode 270: Jerre Dye & Marie-Stéphane Bernard
Episode 269: Stream This
Episode 268 - The Unravelling of An Idiot
Episode 267 - Autonomous Sensory Meridian Response
Episode 266: Brooke Fair
Episode 265: Sarah Simmons-Langston & Gregory Langston
Episode 264: Marie-Stéphane Bernard
Episode 263: The Mendoza Brothers - Canz & Windows
Episode 262: Austen Onek
Episode 261: Talking Tech with Dianna Fryer
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