The thing about the internet is that content used to be king. What really is more valuable is data. Numbers. You. There are those out there who make it their business to keep an eye an where you are going on the internet, what it is you are looking at and what it is you are searching for and buying. This information is pure gold to advertising agencies. The thing is, that information is not really all that valuable. In this episode, Ric takes a look at Ad Tech and how it doesn't work and how more and more companies are shying away from it, after they have taken it for a test drive. There is a very simple formula for working with advertisers in a broadcast and Ric will explain. Listen now.
NEXT WEEK: The Messenger We All Want To Shoot
Episode 320: Stay The F At Home
Episode 319: Everybody is An Epidemiologist
Episode 318: Cabin Fever
Episode 317: Sick of Covid-19
Episode 316: Phone A Phriend
Episode 315: Don't Cross The Streams
Episode 314: (Don't) Fear The Memer
Episode 313: Exclusivity Is A Damn Lie
Episode 312: Headline Whiplash
Episode 311: You, Commodity
Episode 310: Here Lies Local Radio 1920 - 2020
Episode 309: Whither Print
Episode 308: New Year, New You... My Ass
Episode 307: Familiar Ground
Episode 306: Keep In Touch
Episode 305: In The Moment
Episode 304: Happy Holidays
Episode 303: Know Thine Enemy
Episode 302: Ok, Boomer
Episode 301: Disliking The Like
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