The thing about the internet is that content used to be king. What really is more valuable is data. Numbers. You. There are those out there who make it their business to keep an eye an where you are going on the internet, what it is you are looking at and what it is you are searching for and buying. This information is pure gold to advertising agencies. The thing is, that information is not really all that valuable. In this episode, Ric takes a look at Ad Tech and how it doesn't work and how more and more companies are shying away from it, after they have taken it for a test drive. There is a very simple formula for working with advertisers in a broadcast and Ric will explain. Listen now.
NEXT WEEK: The Messenger We All Want To Shoot
Episode 340: Video Killed The Internet Star
Episode 339: Facebook Jesus
Episode 338: Shaving With Occam's Razor
Episode 337: Paint A Rosy Picture
Episode 336: We Have Watched Everything
Episode 335: Facebook's Legitimacy Issue
Episode 334: Ain't Nothing on The Evening News
Episode 333: Social Media Toxicity
Episode 332: It's A Big Problem
Episode 331: Sponsoring a World Crisis
Episode 330: A Change is Going to Come
Episode 329: The New Normal
Episode 328: Connection Interrupted
Episode 327: Semper Pie & Meal Team Six
Episode 326: The Conspiracy of Reality
Episode 325: What, Too Soon?
Episode 324: Jesus, The Economy
Episode 323: Time Out. No Sports.
Episode 322: The Things We Lost in The Flood
Episode 321: General Toxicity
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