The thing about the internet is that content used to be king. What really is more valuable is data. Numbers. You. There are those out there who make it their business to keep an eye an where you are going on the internet, what it is you are looking at and what it is you are searching for and buying. This information is pure gold to advertising agencies. The thing is, that information is not really all that valuable. In this episode, Ric takes a look at Ad Tech and how it doesn't work and how more and more companies are shying away from it, after they have taken it for a test drive. There is a very simple formula for working with advertisers in a broadcast and Ric will explain. Listen now.
NEXT WEEK: The Messenger We All Want To Shoot
Episode 380: Hamilton Loomis
Episode 379: Marcella Simien
Episode 378: A Conversation with Blind Mississippi Morris
Episode 377: The Devil and His Wife
Episode 376: An Evening with Bobby Rush
Episode 375: Cooking With Kenny Wilkerson
Episode 374: When Oak Trees Attack & John Primer
Episode 373: Suburban Gangsters Author Michael Dineen
Episode 372: Quality Time with William Bell
Episode 371: Ric Gets Shot & The City Champs
Episode 370: Upstream Downstream & Eddie Cotton
Episode 369: Airing Out The Cat & John D'Amato
Episode 368: Memphis Ribs & Gina Coleman
Episode 367: The Big Thaw and Steve Hamm
Episode 366: Everybody Loves Leland Sklar
Episode 365: Jeff Krauss & Fan Room Live
Episode 364: Cabin Fever with Rew Starr
Episode 363: It Came From Memphis as did Robert Gordon
Episode 362: Laughs and Tunes with Peter Parcek
Episode 361: An Evening with Robben Ford
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