The thing about the internet is that content used to be king. What really is more valuable is data. Numbers. You. There are those out there who make it their business to keep an eye an where you are going on the internet, what it is you are looking at and what it is you are searching for and buying. This information is pure gold to advertising agencies. The thing is, that information is not really all that valuable. In this episode, Ric takes a look at Ad Tech and how it doesn't work and how more and more companies are shying away from it, after they have taken it for a test drive. There is a very simple formula for working with advertisers in a broadcast and Ric will explain. Listen now.
NEXT WEEK: The Messenger We All Want To Shoot
Episode 360: On Another List & Jessica Heim
Episode 359: On A Certain List & Ian Guerin
Episode 358: Merry Sort of Christmas & Wendy Stuart
Episode 357: Time for A Shot & Rocky Kramer
Episode 356: There Porn in The Parler & Coyote Motel
Episode 355: The Turkey is A Lie & Andrew Cole
Episode 354: Thanksgiving & The Starlite Campbell Band
Episode 353: Soho Johnny is Your Friend
Episode 352: Quality Time With Sherry Nelson
Episode 351: Talkin' TV with Mickey Burns
Episode 350: Doin' The New Thing & Nate Soundz
Episode 349: Change is Like the Wind, Sometimes It Blows
Episode 348: It Ain't The Same
Episode 347: Disorganization Skills
Episode 346: A Fresh Coat of Paint
Episode 345: Post Pandemic Panic
Episode 344: It's All An Act
Episode 343: Biopicture This
Episode 342: Meme Me
Episode 341: The Cost of Free Entertainment
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