Luxury Listing Specialist - Dominate High End Listings In Any Market
Business:Marketing
Nobel Peace Prize winner Daniel Kahneman once said, “People would rather do business with someone they like and trust rather than someone they don’t, even if the likable person is offering a lower-quality product at a higher price.”
This is true of a lot of different areas, and real estate is no exception. That’s why agents need to go out of their way to make themselves likable - being likable is just as, if not more, important than having a top-quality product to offer.
To come off as likable to your clients, do your research before your meeting and always think about what you’re going to say next. Be approachable and authentic; people can spot fakers from a mile away, and it can be off-putting. The goal isn’t to be a perfect agent - no one is - so admit when you’re wrong, and always strive to do better.
3 Things I Wish I'd Known As A New Agent
The Blockbuster vs. Netflix Solution to Capital Gains Tax w/Brett Swarts
The Importance of Empathy
Marketing Tips from La Jolla’s Top Luxury Agent
Filling Your Listing Pipeline
Working with Professional Athletes in Real Estate w/Jordan Stuart
A New Designation for the Global Real Estate Community
How Real Estate and Insurance Agents Help New Homeowners w/Jordan Phillips
The Power of Second Chances
Home Warranties Explained w/Harry Keifer
Choosing A Home Warranty Company
Setting the Stage for Home Sale Success w/Barb Schwarz
Leveraging Price Per Square Foot
Embracing Diversity: A Preview of The Certified Diversity Specialist Designation (CDS) w/Julia Lashay
The Making of A Luxury Lifestyle Video
Wade Hanson Interview - What Makes for a Successful Agent
Luxury Auctions
The Skill of Negotiation - How to Win Buyers and Influence Sales w/Tom Hayman
List Segmentation
How to Develop a Powerful Networking Blueprint w/James Huang
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