Luxury Listing Specialist - Dominate High End Listings In Any Market
Business:Marketing
Nobel Peace Prize winner Daniel Kahneman once said, “People would rather do business with someone they like and trust rather than someone they don’t, even if the likable person is offering a lower-quality product at a higher price.”
This is true of a lot of different areas, and real estate is no exception. That’s why agents need to go out of their way to make themselves likable - being likable is just as, if not more, important than having a top-quality product to offer.
To come off as likable to your clients, do your research before your meeting and always think about what you’re going to say next. Be approachable and authentic; people can spot fakers from a mile away, and it can be off-putting. The goal isn’t to be a perfect agent - no one is - so admit when you’re wrong, and always strive to do better.
Keep Your Clients Engaged with These Easy Tips
From Intern to Hosting $4.5m Open Houses in the First 3 Months of Becoming a Realtor with Dugan Reilly
The Benefits of a Land Trust
Launching a Luxury Division with Tony Martinez
Helping Your Sellers Get Top Dollar in a “Cooling” Market
Undercover Billionaire Journey From Rags To Riches with Glenn Stearns
Explaining Price Reductions to Your Clients
Advocating for Equal Rights in Real Estate for the LGBTQ Community with Erin Morrison
The Benefits of Attending a LUXE Designation Event
How to Build a Brand that Stands Out with Nick ”Tiger” Quay
Repetitive Engagement in Real Estate
Burning Boats to Follow your Dreams with Jamie Tulak
Leveraging OPP (Other Peoples’ Properties)
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The Language of Luxury
Legacy is Beyond Finances with Trey Scott
What is the 5th Price Point?
The Power of Starting Over with Heidi Joy
Reading the Contract
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