What a blessing to talk to Loredana Nicolae, a B2B global growth expert who has offices all over the world.
She consults with companies on how to expand internationally - and recommends starting with an agile, lean marketing approach.
Learn about how to research the right market, gain insights about cultural compatibility for a successful launch and to understand how Account Based Marketing (ABM) can make you successful.
When it comes to global marketing - just say “tak tak” in Polish!
Connect with Wendy - https://www.linkedin.com/in/wendypease/
Connect with Loredana - https://www.linkedin.com/in/loredananiculae/
Music: Fiddle-De-Dee by Shane Ivers - https://www.silvermansound.com
Resources -
Webinars on internationalization recording - https://youtu.be/PiuppNGu0gs
Blitzscaling - https://www.globalscalingacademy.com/blog/reid-hoffman-and-chris-yeh-introduce-blitzscaling-to-the-mckinsey-community-of-clients-and-partners
Hofstede Insights - https://www.hofstede-insights.com/product/compare-countries/
B2B Influencers - www.thinkers360.com/
A series of blog posts series on going international from NNC
Even Home Based Start Up Businesses Are Global - Show#48
Globally Transforming and Growing a Large Company - Show #47
88 Countries and Counting! - Show #46
Plan Early for a Global Medical Device Launch - Show #45
Know your Strengths - Show #44
Connecting the Global Business Community - Show #43
Communicating Clearly in English - Show #42
Former Cigna Chief Brand Officer talks Global Marketing - Show #41
Hot Ideas and Expert Global Teams - Show #40
Global Exhibits Can Bring Business! - Show #39
From $Multi-Billion Manufacturing to Entrepreneur - Show #38
Bringing Global Experience from Snap-on Tools - Show #37
Do You Fit the Stereotype? - Show #36
Right People, Right Product - Show #35
Firearms - Selling Internationally - Show #34
Remember Legal, Financial, Tax and HR - Show #33
A Passport with Many Stamps - Show #32
The Host is the Guest! - Show #31
Depth & Likeability Makes her Successful – Show #30
Global Sportswear Peddler Shares Fun Experiences - Show #29
Create your
podcast in
minutes
It is Free
The emPOWERed Half Hour
Right About Now with Ryan Alford
The Marketing Secrets Show
B2B Agility™ with Greg Kihlström
The Agile Brand™ with Greg Kihlström
CMO Confidential