What a blessing to talk to Loredana Nicolae, a B2B global growth expert who has offices all over the world.
She consults with companies on how to expand internationally - and recommends starting with an agile, lean marketing approach.
Learn about how to research the right market, gain insights about cultural compatibility for a successful launch and to understand how Account Based Marketing (ABM) can make you successful.
When it comes to global marketing - just say “tak tak” in Polish!
Connect with Wendy - https://www.linkedin.com/in/wendypease/
Connect with Loredana - https://www.linkedin.com/in/loredananiculae/
Music: Fiddle-De-Dee by Shane Ivers - https://www.silvermansound.com
Resources -
Webinars on internationalization recording - https://youtu.be/PiuppNGu0gs
Blitzscaling - https://www.globalscalingacademy.com/blog/reid-hoffman-and-chris-yeh-introduce-blitzscaling-to-the-mckinsey-community-of-clients-and-partners
Hofstede Insights - https://www.hofstede-insights.com/product/compare-countries/
B2B Influencers - www.thinkers360.com/
A series of blog posts series on going international from NNC
The One to Handle your Website Translation! - Show #8
Are you a Peach or Coconut? - Show #7
Crossing Borders and Connecting with People Successfully - Show #6
How to Adapt and Thrive in Any Culture - Show #5
English is NOT the Global Language - Show #4
Burnout is a Global Epidemic - Show #3
Machine Translation - Will it or Won’t it? - Show #2
Welcome to the Global Marketing Show -Show #1 INTRO
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