What a blessing to talk to Loredana Nicolae, a B2B global growth expert who has offices all over the world.
She consults with companies on how to expand internationally - and recommends starting with an agile, lean marketing approach.
Learn about how to research the right market, gain insights about cultural compatibility for a successful launch and to understand how Account Based Marketing (ABM) can make you successful.
When it comes to global marketing - just say “tak tak” in Polish!
Connect with Wendy - https://www.linkedin.com/in/wendypease/
Connect with Loredana - https://www.linkedin.com/in/loredananiculae/
Music: Fiddle-De-Dee by Shane Ivers - https://www.silvermansound.com
Resources -
Webinars on internationalization recording - https://youtu.be/PiuppNGu0gs
Blitzscaling - https://www.globalscalingacademy.com/blog/reid-hoffman-and-chris-yeh-introduce-blitzscaling-to-the-mckinsey-community-of-clients-and-partners
Hofstede Insights - https://www.hofstede-insights.com/product/compare-countries/
B2B Influencers - www.thinkers360.com/
A series of blog posts series on going international from NNC
Champagne Moment in Global Marketing - Show #68
Half Human/Half Machine for Global Business Growth - Show #67
Just Jump into Exporting – and Don’t Forget Translation - Show #66
Winning at Global Business - Show #65
Why Go Global - Show #64
Expanding Your Business Internationally - Show #63
Socks for Life - Show #62
Made in Japan with Love - Show #61
5 Tricks to Excel at Language and Culture - Show #60
Selling Globally at US Trade Shows - Show #59
Global Advantages of Remote Work - Show #58
Accident to Expert in Global Business - Show #57
Celebrating 1 Year of Episodes! - Show #56
From Small-Town of Coldwater, Ohio to Global Executive - Show #55
Calculated Risk Taker Expands Fast - Show #54
Global LinkedIn Ads Are More Affordable - Show #53
From Socialist to Global Entrepreneur - Show #52
It’s Clean and Safe Around the World - Show #51
Sustainable Small Farmers Sell Globally - Show #50
Global Community Building - Show #49
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