What a blessing to talk to Loredana Nicolae, a B2B global growth expert who has offices all over the world.
She consults with companies on how to expand internationally - and recommends starting with an agile, lean marketing approach.
Learn about how to research the right market, gain insights about cultural compatibility for a successful launch and to understand how Account Based Marketing (ABM) can make you successful.
When it comes to global marketing - just say “tak tak” in Polish!
Connect with Wendy - https://www.linkedin.com/in/wendypease/
Connect with Loredana - https://www.linkedin.com/in/loredananiculae/
Music: Fiddle-De-Dee by Shane Ivers - https://www.silvermansound.com
Resources -
Webinars on internationalization recording - https://youtu.be/PiuppNGu0gs
Blitzscaling - https://www.globalscalingacademy.com/blog/reid-hoffman-and-chris-yeh-introduce-blitzscaling-to-the-mckinsey-community-of-clients-and-partners
Hofstede Insights - https://www.hofstede-insights.com/product/compare-countries/
B2B Influencers - www.thinkers360.com/
A series of blog posts series on going international from NNC
People Don’t Know the Opportunity – Show #28
HubSpot Lucked out in Getting Scott Wilder - Show #27
The Big Three Mistakes - Show #26
Global Sales versus Global Marketing - Show #25
109 Steps to Global Ecommerce - Show #24
Abu Dhabi Opened Her Eyes - Show #23
Farm Boy Does Business in Every Country - Show #22
Homeschooling to Global Business Expert - Show #20
Growing up in the Projects to Becoming a Global Executive - Show #19
Baseball, Shipping and Leadership - Show #18
The Journey from US-Centric to Globally-Oriented Marketing Took Time - Show #17
Truly Global Millennial - Show #16
Managing LinkedIn Profiles and Post in Multiple Languages - Show #15
When a Start Up Goes Global - Show #14
Launching Medical Devices Internationally - Show #13
Tips and Tricks for Fast Global Expansion - Show #12
A Partner Who Cares as Much as I Do About my Translation! - Show #11
Strategies for Entering the US Market - Show #10
Former Intelligence Officer Builds a Strategy for Global Expansion - Show #9
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