DMOU: Destination Marketing Organization University
Business:Management & Marketing
Targeting Multi-Cultural Meetings and Conventions is nothing new. Destinations like Chicago began addressing this lucrative market over 40 years ago. But, PHL Diversity, a division of the Philadelphia CVB, has taken its work in the space 360 by dedicating their efforts to also ensure that the Multi-Cultural community is visitor ready. PHL Diversity’s Greg DeShields shares the story of how his agency engages Philadelphia’s Multi-Cultural partners to ensure that they benefit from the visitor economy while connecting event planners to authentic experiences while in market.
124: Brook Kaufman • The Eclipse, Running for Public Office and Stepping into a New Community
123: Sherrif Karamat • On How DMOs are Missing the AI Opportunity
122: Kelly Barbrey • Destination Ambassadors Elevated
121: Olena Pavlyuk • Destination Marketing in a Country at War
120: Brian Applegarth • The Maximization of Destination Cannabis
119: The Destinations International Convention Question • Artificial Intelligence
118: Adam Stoker • On the Concept of Owned Media
117: Jorge Franz • Organizational Evolution
116: Robert Lopez • Refreshing a Brand
115: Claudia Vecchio • On Stewardship and Engagement
114: Chris Fair • America’s Best Cities 2023
113: Kara Franker • Resurrecting a Destination Event in 100 Days
112: Chris Lewis • It’s not a Visitor Center; it’s a Community Hub
111: Peggy Williams-Smith • Milwaukee in the Spotlight
110: Trace Ward • DMO Success Within a Government Environment
109: Jack Bonney • Engaging the Community
108: Rachel Brown • The Stewardship Imperative
107: Victoria Simmons • Trends to Watch in 2023
106: Phil Werz • Saving the Holiday Season
105: Tracy Kimberlin • An Elegant Funding Model
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