DMOU: Destination Marketing Organization University
Business:Management & Marketing
Targeting Multi-Cultural Meetings and Conventions is nothing new. Destinations like Chicago began addressing this lucrative market over 40 years ago. But, PHL Diversity, a division of the Philadelphia CVB, has taken its work in the space 360 by dedicating their efforts to also ensure that the Multi-Cultural community is visitor ready. PHL Diversity’s Greg DeShields shares the story of how his agency engages Philadelphia’s Multi-Cultural partners to ensure that they benefit from the visitor economy while connecting event planners to authentic experiences while in market.
Steve Hayes: Marketing a Destination on Prime Video
Travel Oregon: Why Welcome Centers Still Matter
Rhanee Palma: Navigating the Language of Destination Sales
Billy Kolber & Kenny Porpora: Getting LGBTQ+ Right
Nicole Mahoney: The Critical Role of Collaboration in Tourism
Cathy Ritter: The High Value Visitor (it's More than Money)
Kristen Jarnagin: Owning Your Destination Story with Video
Paul Nursey: Environmental Sustainability
Joe Marinelli: Traversing a Pandemic
Elliott Ferguson: Tourism Diversity Matters
Racene Friede: Developing Exceptional Board Engagement
Patricia Washington: Alexandria's Transformation
Erin Francis-Cummings: The Research that Identifies the Future of Destination Marketing
Jim Cowan: A Different Kind of Economic Development
Dave Serino & Brian Matson: Digital Destination Marketing
Al Hutchinson: Actualizing the Promise of Diversity, Equity and Inclusion
Marc Garcia: Becoming an Autism Certified Community
Kurt Krause: Aligning Historical Competitors
Marsha Lindsay: The Future of the Future
Jon Schmieder: The Sports Tourism Index
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