DMOU: Destination Marketing Organization University
Business:Management & Marketing
Targeting Multi-Cultural Meetings and Conventions is nothing new. Destinations like Chicago began addressing this lucrative market over 40 years ago. But, PHL Diversity, a division of the Philadelphia CVB, has taken its work in the space 360 by dedicating their efforts to also ensure that the Multi-Cultural community is visitor ready. PHL Diversity’s Greg DeShields shares the story of how his agency engages Philadelphia’s Multi-Cultural partners to ensure that they benefit from the visitor economy while connecting event planners to authentic experiences while in market.
104: Bryan Tony • Thank the Lord for the Night Time
103: Vail Ross • What Matters to Hoteliers Now
102: Lynn Tillotson • A DMO Without Public Investment
101: Destinations International Advocacy Summit: The Go-To Rebuttal
100: Catherine Callary: Nothing About Us, Without Us
99: Al Hutchinson: What’s Next for Destinations International
Andreas Weissenborn: The Destinations International Foundation Challenge
Pam Seidl: How a Small Town Won a World Championship
Greg Edwards: Getting on Everyone’s Top Ten List
Sonya Bradley: Building a DEI-focused DMO
Live in Toronto: The New Gigs in Destination Leadership
Anthony Everett: Transitioning a DMO to a Social Enterprise
Tavis Hall: Breaking Convention
Kari Westlund: Managing a Destination’s Biggest Year Ever
Don Cason & Eric Woolridge: Designing a Magnetic Tourism Master Plan
David Gilbert: A DMO Taking Point on Talent Acquisition
Brett Oetting: Innovation in the Eye of a Pandemic
Nicole Hankton: A Different Way of Looking at Sales and Mentorship
Gregg Mervis: Designing a DMO-Convention Center Combo That Works
Greg DeShields: The Opportunity Within Tourism Diversity Matters
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