The Children‘s Media Conference
TV & Film
Children’s play patterns have always involved a mash-up of brands. Toycos such as Lego are also brilliant at layering brands, with their top-selling products supporting other brands. The movie Toy Story pivots around this play pattern and The Lego Movie reflects this play pattern with external brands mixed with its own.
However, this is a relatively recent evolution in the digital space with Disney Infinity’s Toybox allowing children to play with various Disney IP, Club Penguin integrating characters from Marvel, and Star Wars and Minecraft’s various mods such as Tate World for example.
CMC 2015 - Converging Careers
CMC 2015 - Children’s Film – Adapt or Kill?
CMC 2015 - Changing Channels: Commissioner Conversation with the Publishers
CMC 2015 - Changing Channels: Commissioning Conversation with the Celtic Commissioners
CMC 2015 - Brands and Learning
CMC 2015 - Take a Break
CMC 2015 - Storytelling: The Pre-school Parent Trap
CMC 2015 - Research 9: Exploring Online Identity with Neuroscience
CMC 2015 - Research 8: Um Hello...We‘re Changing. Why aren‘t you?
CMC 2015 - Research 7: When More is More: Understanding Children‘s Choice processes
CMC 2015 - Research 6: Has digital Changed Play?
CMC 2015 - Research 5: Beyond Pink vs Blue
CMC 2015 - Research 4: Scooby Do, Where are you? Still here.
CC 2015 - Research 3: Little Miss Understood
CMC 2015 - Research 2: Sm(all) Change
CMC 2015 - Research 1: Children‘s Media Use - a Changing World
CMC 2015 - What Are Girls Made Of?
CMC 2015 - The Great Disruption
CMC 2105 - Changemaker - Stella Duffy
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