The Children‘s Media Conference
TV & Film
Children’s play patterns have always involved a mash-up of brands. Toycos such as Lego are also brilliant at layering brands, with their top-selling products supporting other brands. The movie Toy Story pivots around this play pattern and The Lego Movie reflects this play pattern with external brands mixed with its own.
However, this is a relatively recent evolution in the digital space with Disney Infinity’s Toybox allowing children to play with various Disney IP, Club Penguin integrating characters from Marvel, and Star Wars and Minecraft’s various mods such as Tate World for example.
CMC 2016 - Commissioner Conversations - Disney
CMC 2016 - Commissioner Conversations - BBC
CMC 2016 - Research 3 - Through The Looking Glass
CMC 2016 - Research 5 - Do Children Still Like Reading?
CMC 2016 - Research 9 - Here Come The Boys
CMC 2016 - Research 8 - The C-Word
CMC 2016 - Research 7 - Emotional Scheduling: The Role of Families in Kids’ Entertainment
CMC 2016 - Research 6 - Tuning Into Pre-Schoolers
CMC 2016 - Research 4 - Are Digital Tools Making Children More Creative?
CMC 2016 - Research 2 - The Rise of the VOD Natives
CMC 2016 - Research 1 - Continuity and Change: The Impact of Online on Children’s TV Viewing
CMC 2016 The Last Word - George the Poet
CMC 2016 Changemaker - Jess Thom
CMC 2015 - The Web We Want
CMC 2015 - Play, Make and Share: Inspiring Creativity
CMC 2015 - Licensed to Thrill
CMC 2015 - Learning by App
CMC 2015 - Learning: A Land of Opportunity?
CMC 2015 - From Tokenism to Truthful
CMC 2015 - Finance Lab
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