The Children‘s Media Conference
TV & Film
Children’s play patterns have always involved a mash-up of brands. Toycos such as Lego are also brilliant at layering brands, with their top-selling products supporting other brands. The movie Toy Story pivots around this play pattern and The Lego Movie reflects this play pattern with external brands mixed with its own.
However, this is a relatively recent evolution in the digital space with Disney Infinity’s Toybox allowing children to play with various Disney IP, Club Penguin integrating characters from Marvel, and Star Wars and Minecraft’s various mods such as Tate World for example.
CMC 2014 - Service with a Smile
CMC 2014 - Mini Dragons
CMC 2014 - Whatever Happened to the Heroes?
CMC 2014 - Learning and Laughter
CMC 2014 - Angels and Urchins
CMC 2014 - Achievement Unlocked
CMC 2014 - When Technology Meets Storytelling
CMC 2014 - Children‘s Film: Forever Forgotten?
CMC 2014 - Hunting, Finding, Caring, Sharing
CMC 2014 -The IP Crowd
CMC 2014 - Commissioner Conversation - Broadcasters
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