The Children‘s Media Conference
TV & Film
Children’s play patterns have always involved a mash-up of brands. Toycos such as Lego are also brilliant at layering brands, with their top-selling products supporting other brands. The movie Toy Story pivots around this play pattern and The Lego Movie reflects this play pattern with external brands mixed with its own.
However, this is a relatively recent evolution in the digital space with Disney Infinity’s Toybox allowing children to play with various Disney IP, Club Penguin integrating characters from Marvel, and Star Wars and Minecraft’s various mods such as Tate World for example.
CMC 2015 - The Business of Digital
CMC 2015 - EdTech Futures
CMC 2015 - Maker Studios Masterclass
CMC 2015 - Put Your Money Where Your Mouth Is
CMC 2015 - It Takes Two
CMC 2015 - Industrial Light & Magic Masterclass
CMC 2015 - Game Change
CMC 2015 - Creative Keynote - Jenny Sealey
CMC 2015 - Closing Keynote - Dylan Collins
CMC 2015 - Changing Platforms
CMC 2015 - Changing Channels: Commissioner Conversation with Turner
CMC 2015 - Changing Channels: Commissioner Conversation with Nickelodeon
CMC 2015 - Changing Channels: Commissioner Conversation with Disney
CMC 2015 - Changing Channels: Commissioner Conversation with BBC
CMC 2015 - Changemaker - Seb Gallop
CMC 2015 - Changemaker - Sean Spooner
CMC 2015 - Changemaker - Laura “Laurbubble”
CMC 2015 - Changemaker - Guilherme Coelho
CMC 2015 - Changemaker - Faheem Anwar
CMC 2015 - Changemaker - Dan Pearce
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