The Children‘s Media Conference
TV & Film
Children’s play patterns have always involved a mash-up of brands. Toycos such as Lego are also brilliant at layering brands, with their top-selling products supporting other brands. The movie Toy Story pivots around this play pattern and The Lego Movie reflects this play pattern with external brands mixed with its own.
However, this is a relatively recent evolution in the digital space with Disney Infinity’s Toybox allowing children to play with various Disney IP, Club Penguin integrating characters from Marvel, and Star Wars and Minecraft’s various mods such as Tate World for example.
CMC 2017 - Research 1 - How Open is Children’s Definition of TV?
CMC 2017 - Creative Keynote - Richard McCourt and Dominic Wood
CMC 2017 - Changemaker - Nikki Christou
CMC 2017 - The Last Word
CMC 2017 - Opening the Vault
CMC 2017 - Put Your Money Where Your Mouth Is
CMC 2017 - Changemaker - Yasmin Lodhi
CMC 2017 - Changemaker - Steven Kavuma
CMC 2017 - Development Masterclass: Terry Kalagian
CMC 2017 - Play to Learn or Learn to Play?
CMC 2017 - Opening Keynote: In Conversation with James Purnell and Alice Webb
CMC 2017 - Kindfulness
CMC 2017 - Meet the Commissioners: Channels - Disney
CMC 2017 - Meet the Commissioners: Channels - Baby TV
CMC 2017 - Meet the Commissioners: Channels - Nickelodeon
CMC 2017 - Fake News and False Friendships
CMC 2017 - Meet the Commissioners: VoD - Virgin Media
CMC 2017 - Meet the Commissioners: VoD - Hopster
CMC 2017 - Meet the Commissioners: VoD - Kabillion
CMC 2017 - Meet the Commissioners: VoD - Azoomee
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