In this interview, Susan asked Lori Richardson these questions:
Listen to this short episode with a HUGE aha moment in it.
About Lori Richardson:
Lori RichardsonLori founded Score More Sales in 2002 to help companies grow revenues through strategic sales efforts, using lessons learned from 20 years in B2B sales and leadership roles.
Extrovert/Super Connector Lifelong Learner/Teacher
Selling to Healthcare & Hospitals - you need to be able to understand all the terms.
Sales Engagement to Enable the Buyer = Buyer Enablement
What is The Modern Seller and Why You Need to Become One.
The Seller's Challenge - Gatekeepers, concerns vs. objections.
The Seller's Challenge
You asked for their email, now what?
B2C: Simple ways to build credibility - maps, reviews and top 10 lists.
Let your past podcast episodes do the heavy lifting.
Is Your Exhibit Booth Boring - answer - YES IT IS.
6 Easy Event Attendee Tips to Maximize the Value
Testimonials - the glow of the moment: make the most of it.
Event Marketing Budgets & Digital Marketing
John Golden, CSO Pipeliner CRM Revenue Tip: Treat Prospects Like Clients.
Event Communication - Put your ego aside
5 Simple ideas to generate leads before the conference
Event Marketing Budgets & Digital Marketing
Why you need an online pressroom.
Additional Ways to Generate Event Revenue
Use easy URLs to track your marketing efforts for events, books, products, campaigns.
Your voicemail message - your first hello, or your last.
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