The internet has rapidly changed the way companies do business.
And if you think you’re immune to the colossal shifts that have occurred in the last decade, then you’re setting yourself up for an abrupt awakening.
Gone are the days when your marketing and sale teams could work in silos. Buyers prefer a self-service experience, meaning that they’d rather educate themselves about your products or services, without the help of a sales rep.
That shift means your prospects are on their own for 70% of the sales process, so you need high-quality, helpful content to guide them through their journey.
Which is where marketing comes in.
So if your marketing team is now responsible for more than half of the sales process, who should be leading — marketing or sales?
In this week’s episode, I’ve asked Marcus Krieg to join me in tackling this important question. So if you’re unsure about which team should lead the way, then you definitely won’t want to miss our conversation!
Ep. 436: It's Time to Pull Up Your Youtube Shorts
Ep. 435: The Importance of Trust in your Video Marketing
Ep. 434: Todd Trained University of Arizona Student Athletes the Power of Video
Ep. 433: What is LinkedIn Boosting?
Ep. 432: Why Chief Marketing Officers are an Endangered Species
Ep. 431: Todd's Tips for Overcoming Imposter Syndrome
Ep. 430: Don't Give Away too much Free Information
Ep. 429: How Comedian Howie Mandel Taught Todd about Overcoming Objections
Ep. 428: Aligning and Leveraging your Power of Intention
Ep. 427: The Tarantino Story & Faster Knowledge Transferring
Ep. 426: Why you should Serve Others with a Joyful Heart
Ep. 425: The Tech Needed to Level Up your Virtual Presentations w/ Chad Stafford
Ep. 424: Why the Best don't get Hired but the Best KNOWN Do!
Ep. 423: How to Live Up to your Full Potential
Ep. 422: Where to get started when Selling Products or Services Remotely
Ep. 421: Latest LinkedIn Survey on Remote Buying w/Jordan Herelle
Ep. 420: Todd Talks About The Weed Industry w/ Kasen James
Ep. 419: Behind the Scenes of Shooting Todd's Documentary
Ep. 418: Heartfelt Response from Christene Sismondo after Todd's BMM Speech
Ep. 417: Adjusting to the New B2B Buyer Expectations
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