The internet has rapidly changed the way companies do business.
And if you think you’re immune to the colossal shifts that have occurred in the last decade, then you’re setting yourself up for an abrupt awakening.
Gone are the days when your marketing and sale teams could work in silos. Buyers prefer a self-service experience, meaning that they’d rather educate themselves about your products or services, without the help of a sales rep.
That shift means your prospects are on their own for 70% of the sales process, so you need high-quality, helpful content to guide them through their journey.
Which is where marketing comes in.
So if your marketing team is now responsible for more than half of the sales process, who should be leading — marketing or sales?
In this week’s episode, I’ve asked Marcus Krieg to join me in tackling this important question. So if you’re unsure about which team should lead the way, then you definitely won’t want to miss our conversation!
Ep. 375: Are you a Content Faucet or Fountain?
Ep. 374: Personalization in Sales w/ Jordan Herelle
Ep. 373: Why Personalization Matters w/ Jordan Herelle
Ep. 372: Why you Need to Provide Massive Value to your Social Content
Ep. 371: How to Flip Negatives into Positives
Ep. 370:20 Business Problems Video Solves
Ep. 369: Where Sales People Should Use Video First
Ep. 368: This Week Challenge Yourself to Demonstrate Authentic Spiritual Courage
Ep. 367: Pandemic Opportunity: Taking you career next level
Ep. 366: You are in Charge! Your stability resides inside of you.
Ep. 365:Blessing & Curse - Sometimes Can Look like the Same Thing
Ep. 364: When To Go Old School In The New School
Ep.363: How Often Should You Send Videos To Prospects
Ep. 362: The Secret For Getting Better Marketing Results
Ep. 361: Discomfort Is A Sign That Growth Is Coming
Ep. 360: How To Use Questions To Sell Faster
Ep.359: Todd Shares His Memories Of Covering A Presidential Inauguration
Ep: 358: The "I'm Not For Everybody" Maturity Level
Ep. 357: Its Time You Test LinkedIn Lead Gen Forms
Ep. 356: Todd's Tip- How To Close More Deals in 2021
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