The internet has rapidly changed the way companies do business.
And if you think you’re immune to the colossal shifts that have occurred in the last decade, then you’re setting yourself up for an abrupt awakening.
Gone are the days when your marketing and sale teams could work in silos. Buyers prefer a self-service experience, meaning that they’d rather educate themselves about your products or services, without the help of a sales rep.
That shift means your prospects are on their own for 70% of the sales process, so you need high-quality, helpful content to guide them through their journey.
Which is where marketing comes in.
So if your marketing team is now responsible for more than half of the sales process, who should be leading — marketing or sales?
In this week’s episode, I’ve asked Marcus Krieg to join me in tackling this important question. So if you’re unsure about which team should lead the way, then you definitely won’t want to miss our conversation!
Ep. 335: Cardio Breakthrough!
Ep.334: The Latest Video Stats For Gaining Prospect Attention And Closing Deals
Ep. 333: Where Should Marketers & Sales People Get Started?
Ep. 332: How To Stand Out In A 3 Second World With Brendan Kane
Ep. 331: How to Collect Your Thought Leadership Ideas
Ep. 330: Stop Pattern Interrupting On Your Website
Ep. 329: Icebreaking - Todd's Challenge For You This week
Ep. 328: WireBuzz iPad Gets Stolen At The Airport But What Happens Next?
Ep. 326: NHL Stud Nathan Gerbe Talks About Overcoming Adversity
Ep. 327: Remote Selling Secrets - Todd’s Speaking At Tony Robbins’ Business Mastery!
Ep. 325: Finally Revealed - Todd's Big Tony Robbins Announcement
Ep. 324: Todd's Got HUGE News Coming Up!
Ep.323: Todd's Blue Speedo Story - How To Attention Hack
Ep. 322: How To Optimize Email For Better Results
Ep. 321: Preparing Your Business For The New Google Page Experience
Ep.320: The 5 Zones For Using Video To Achieve Business Goals
Ep. 319: What Makes People Buy Faster?
Ep. 318: Welcome to December! Change Can Start Early...
Ep.317: Why You Should Always Support Free Speech
Ep. 316: Work For Your Future Not Your Weekend
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