The internet has rapidly changed the way companies do business.
And if you think you’re immune to the colossal shifts that have occurred in the last decade, then you’re setting yourself up for an abrupt awakening.
Gone are the days when your marketing and sale teams could work in silos. Buyers prefer a self-service experience, meaning that they’d rather educate themselves about your products or services, without the help of a sales rep.
That shift means your prospects are on their own for 70% of the sales process, so you need high-quality, helpful content to guide them through their journey.
Which is where marketing comes in.
So if your marketing team is now responsible for more than half of the sales process, who should be leading — marketing or sales?
In this week’s episode, I’ve asked Marcus Krieg to join me in tackling this important question. So if you’re unsure about which team should lead the way, then you definitely won’t want to miss our conversation!
Ep: 355: If You Are Humble, Your Prospects & Clients Will Iterate Your Business
Ep.354: Identifying Leakage In Your Marketing And Sales Process
Ep.353: Todd Takes You Behind The Scenes Of His Projects
Ep. 352: A Follower Success Story And Developing Yours In 2021
Ep.351: How To Master Webinars Like A Pro With Brian Mayoral
Ep. 350: Going Through NO To Get To YES!
Ep.349: Preparing Yourself To Use A Teleprompter Like A Boss
Ep. 348: Your Primary Goal For This Year Is CLARITY
Ep. 347: Santa Dropped Off New Camera Gear At The WireBuzz Office
Ep; 346: 2020 Results - If You Transitioned To Virtual Sales, You Probably Crushed It
Ep. 345: The Latest Stats On The Effectiveness Of Using Video To Close Deals
Ep. 344: What Is Personalized Video?
Ep. 343: The 6 Types Of Videos A Salesperson Can Create
Ep. 342: A Common Social Media Mistake And The Solution
Ep. 341: Remembering The First WireBuzz Christmas
Ep. 340: Christmas Day - A Gift Of Celebration
Ep. 339: Xmas Eve - Twas The Night Before Christmas
Ep 338: New Google Research: What Customers Expect From Your Website
Ep. 337: Latest Video Engagement Stats & How To Maximize Results
Ep. 336: Dr. Axe Talks Health & Marketing With Todd Hartley
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