Haralds Gabrans Zukovs, Head of Marketing at Credolab, explains how through understanding how individuals use their smart devices, marketing teams can create campaigns optimised towards personality traits. He also describes how the additional insight can enhance marketing personas.
Haralds and Mike also discuss machine learning and AI, their impacts, benefits, and limitations.
Interview with Terri Delfino – FormAssembly
Interview with Daan Reijnders – Foleon
Interview with Chad Reid – Jotform
Interview with Ian Ferguson – Lynx
Interview with Mike Roberts – SpyFu
Interview with Hannah Ingram – Ignys
Interview with Zachariah Moreno – SquadCast
Interview with Alex Price – Vicor
Interview with Cat Anderson – Sprout Social
Interview with Marc Mustard – ABB Robotics
Interview with Shannon Martin – Podbean
Interview with Jeff Coyle - MarketMuse
Interview with Matt Young - UserVoice
Interview with Tim Langley - CANDDi
Interview with Sarah Bond - Lucky Orange
Interview with Laura Caveney - Ruler Analytics
Interview with Carolin Bink - 1plusX
Interview with Alun Lucas - Zuko Analytics
Interview with Jeroen Corthout - Salesflare
Interview with Matthew Hunt- Automation Wolf
Create your
podcast in
minutes
It is Free
The Commercial Edge: Unleash the Power of People
The emPOWERed Half Hour
Right About Now with Ryan Alford
The Marketing Secrets Show
The Agile Brand™ with Greg Kihlstrom
B2B Agility™ with Greg Kihlström
AI Explored