Didn’t See It Coming with Marc Stoiber
Business:Marketing
On Friday June 21st, the UK enacts a regulation barring gender stereotyping from advertising. It's a noble initiative but, I believe, a futile one.
Advertising, to paraphrase Malcolm McLaren, is all about sex. Sex sells. And with sex come stereotypes of gender that are hard, if not difficult to shake without dire implications for the bottom line.
Yes, I believe things will improve. They've already dramatically improved. But legislation will not eliminate stereotypes.
In this interview with CFAX's Mark Brennae, we explore the journey of gender stereotypes in advertising - from the abysmal 60's to today - and try to find the path forward into the future. It's an entertaining conversation. Enjoy!
If you liked this podcast, please share it on social media. And don't forget to subscribe to my newsletter to get my insights straight to your inbox.
The SpeechDIY Files: Creating a Breakthrough Course
Online education: killer brand building tool.
Damion Lupo, and the Antidote to the Accumulation Nation
How to truly stand out as a solopreneur
Has Christmas always been hypermarketed?
How to create simple social
Crafting a Killer Presentation: The Documentary...
How to lizardproof your brand
How to avoid a publicity stunt disaster
The eclipse, superstition, and marketing.
Want to build a more powerful brand? Just ask.
The implosion of media. Who saw it coming?
Why Pepsi's Kendall Jenner ad failed
Brexit, Trump and the downside of complexity
Tim Horton's: a cautionary tale of bean counters and brands.
Tools for an uncertain age: in conversation with Todd Sivers
Trump the candidate, Trump the president, and the brand gap.
McDonald's peanut scandal: is this a Didn't See It Coming moment?
Finding the profit that's in plain sight.
How to bring integrity back to marketing? Just ask consumers.
Join Podbean Ads Marketplace and connect with engaged listeners.
Advertise Today
Create your
podcast in
minutes
It is Free
The Commercial Edge: Unleash the Power of People
The emPOWERed Half Hour
Right About Now with Ryan Alford
The Marketing Secrets Show
The Agile Brand™ with Greg Kihlstrom
B2B Agility™ with Greg Kihlström
eCommerce Fastlane: Shopify Experts Share Strategies for Acquisition, Conversion, Retention | Grow Your Shopify Store with DTC Marketing Tips