GRIT: The Real Estate Growth Mindset
Business
Joe Herrera comes from a long line of alcoholics and his family lived from paycheck to paycheck. With a lack of ideal role models in his family, Joe got terrible grades and he barely finished high school.
After graduation, he went on a 2-year mission with their church and this experience changed him as a person. Coming home, he knew he wanted to break those generational chains and make something of himself. He also knew he didn’t want to pursue college. Since he believed that he has a talent in sales, he decided to go into real estate.
Several years into the business, Joe decided to shift his focus and start a marketing technology company. Unfortunately, the app they developed was unable to reach the number of daily users they needed and they couldn’t raise the additional funds to keep going and the company eventually failed.
In 2014, Joe went back to real estate full-time. But this time around, he wanted to do something different. He took what he learned from running his marketing tech company, which is the power of social media, and used it as leverage to blow up his real estate career.
Today, Joe Herrera is the Owner/Partner at Joe Taylor Group. He is also the Owner of Love Local Real Estate, Brokered by ΓEA⅃ Broker. He believes that agents should focus on money-generating activities like building relationships and getting deals under contract. That is why they’ve built a system that handles the technology, lead generation, and transaction management side of the business.
Let’s hear from Joe as he shares his journey, his insights on the challenges that the real estate industry is facing, and how his failures led him to success.
Top Takeaways:
08:52 Why building a real estate business is not really a fun endeavor
09:44 Why Joe decided to build a marketing technology company
11:06 How failing at his tech company fueled his successful real estate business
12:17 What led Joe to start his own brokerage
13:37 Is it advisable to sell your independent brokerage?
17:36 The most painful loss his business went through
25:22 The number 1 pain point for broker-owners
27:30 Why they joined ΓEA⅃ Broker
33:23 How Sisu changed the way Joe looks at their team
36:12 Why do more teams today focus on ancillaries?
39:41 Joe’s most valuable possession
Episode 059 with Kevin Kauffman, Realtor/Owner of Group 46:10 Network
Episode 058 with Eric Lowry, CEO/Team Leader of The Lowry Team at eXp Realty
Episode 057 with Mahala Landin, Managing Director, Broker at Rachel Kendall Team
Episode 056 with Grier Allen, CEO and Co-Founder of BoomTown
Episode 055 with Sarita Dua, CEO of Portland Home Resource
Episode 054 with Michael Hellickson, CEO of Club Wealth
Episode 053 with Shoshana Socher, Owner/Founder of the Socher Team
Episode 052 with Erica Ramus, Broker/Owner of the Ramus Realty Group
Episode 051 with Derick Van Ness, Wealth Strategist & Founder of Big Life Financial
Episode 050 with Greg Flanagan, Founder of Power Onward Mastermind
Episode 049 with Jeff Glover, Owner of Jeff Glover & Associates and Head Coach at Glover U
Episode 048 with Paul Ross, CEO & Head Trainer at Subtle Words That Sell
Episode 047 with Anna Krueger, Owner of Platform Consulting & MAPS Coach at Keller Williams
Episode 046 with Jennifer Seeno Tucker, Associate Broker and Vice President of Business Development at Exit Realty
Episode 045 with Stacy Bahrenfuss, Founder & CEO of Catalyst Group
Episode 044 with Jeff Cohn, Owner of kwELITE
Episode 043 with Tom Ferry, Founder and CEO of Ferry International
Episode 042 with Frank Klesitz, CEO & Co-Founder of Vyral Marketing
Episode 041 with Aaron Novello, Realtor & Real Estate Coach at aaronnovello.com
Episode 040 with Jim Fischetti, Owner of Jim Fischetti LLC and President at Coach with Jim
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