Join Liz Gray for an executive overview of the WHAT, WHY & HOW your business needs to prepare for the retirement of Google Analytics in June 2023. In this episode, your hosts Rick Lambert and Melissa Theriault ask Liz to explain the differences between the current Google Analytics and Goggle Analytics 4.0 platform, the feedback she’s hearing from marketing leaders and what you need to know as Google shifts it’s analytics from a HIT based model to an EVENT based reporting model – a must see for business leaders looking to stay on top of their website activity.
Episode 11 - Self Shot Video Tips
Episode 10 - Brand Storytelling
Episode 9 - Marketing Strategies During Crisis
Episode 8 - SOCIAL DISTANCING = VIRTUAL SELLING
Episode 7 - How Much Does Digital Marketing Cost
Episode 6 - Digital Marketing _ Missed Opportunities
Episode 5 - Pursue the Review
Episode 4 - Metrics that Matter
Episode 3 - Incorporating Video into your Digital Marketing Strategy
Episode 2 - LinkedIn to WIN
Episode 1 - Should You Insource or Outsource Your Digital Marketing?
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