Join Liz Gray for an executive overview of the WHAT, WHY & HOW your business needs to prepare for the retirement of Google Analytics in June 2023. In this episode, your hosts Rick Lambert and Melissa Theriault ask Liz to explain the differences between the current Google Analytics and Goggle Analytics 4.0 platform, the feedback she’s hearing from marketing leaders and what you need to know as Google shifts it’s analytics from a HIT based model to an EVENT based reporting model – a must see for business leaders looking to stay on top of their website activity.
Episode 31 - How to Handle Negative Social Media Comments
Episode 30 - Lead Generation FAQs
Episode 29 - What, Why and How of Sponsorship Advertising
Episode 28 - 10 Must-Have Marketing Videos
Episode 27 - Social Media Advertising
Episode 26 - What is Online Paid Advertising
Episode 25 - How to Run the Ultimate Virtual Sales Meeting
Episode 24 - How to Promote Community Involvement
Episode 23 - Marketing Best Practices from the Auto Industry
Episode 22 - How & Why Promotional Products Should Be a Part of Your Marketing Mix
Episode 21 - Authenticity Marketing and The Gaming Industry
Episode 20 - Stuck in Status Quo
Episode 19 - Resiliency During Adversity
Episode 18 - NOW Is Recruiting Time!
Episode 17 - The Perfect Social Post
Episode 16 - Marketing Mistakes with Susan Regier
Episode 15 - Virtual Business Strategies
Episode 14 - Managing Virtual Meetings
Episode 13 - Engaging Employees on Social Media
Episode 12 - How to Craft Your Content with Self Shot Videos
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