This is the third in a 5-post series, How to Deliver World-Class Customer Experiences – Leading the Starbucks Way, as we continue through the business concepts in my book Leading the Starbucks Way: 5 Principles to Connect with Your Customers, Your Products, and Your People.
In the context of my principle, Reach for Common Ground, I highlight two competing perspectives held by cultural anthropologists - universalism and cultural relativism. While the words are daunting, the concepts are straightforward. Universalism suggests that the underlying similarities of all people are greater than cultural differences. By contrast, cultural relativism asserts that cultural differences have the most profound effect on people making it difficult for “outsiders” to fully understand a relevant context of behavior. While anthropologists may argue about universalism or cultural relativism, most business owners and leaders are not interested in winning a debate. Instead, we need to scale our business to maximize commonalities while making local adjustments to ensure market acceptance.
How do you determine if you should vary your offering or drive consistency across locations?
Leveraging Trends to Drive Business Success through Customer Experience
2020 and Beyond | How to Deliver Memorable Customer Experiences in a World Without Walls
Looking Back, Letting Go, and Moving Forward
Imagine it is 2025 – How’s Your Customer Experience?
Slowing Down to Savor the Season – Unplugging to Connect!
Put a Bow on It | The Art of Wrapping and Trimming Your Customer Experience
Not All Customers are Jolly but Service Professionals SHOULD BE | 7 Tips for Managing Customer Complaints and Stress This Holiday Season
Winning this Holiday Season | The Art of Selling through Human Experience Creation
Create a Hostile Environment for the Ungrateful
The Formula for Experience Success: Artificial + Human Intelligence
Catching What‘s Right | The Art of Service Storytelling
Convenience over Privacy? Paying Attention to Consumer Trends
Inspiring Growth: Not Demanding It!
Customer Experience Excellence Requires Shared Communication Platforms
Success is a Patient, Team Sport – Experiencing Collaboration The Airbnb Way
The Never-ending Journey to Customer Experience Excellence
Silos Do More than Hold Grain – They Hold Back Customer Experience Growth
How to make EVERY DAY Customer Experience Day
The Benefits of Examination | How Would You Answer these Customer Experience Questions
How’s your growth mindset? The link between mindset and customer experience
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