This is the third in a 5-post series, How to Deliver World-Class Customer Experiences – Leading the Starbucks Way, as we continue through the business concepts in my book Leading the Starbucks Way: 5 Principles to Connect with Your Customers, Your Products, and Your People.
In the context of my principle, Reach for Common Ground, I highlight two competing perspectives held by cultural anthropologists - universalism and cultural relativism. While the words are daunting, the concepts are straightforward. Universalism suggests that the underlying similarities of all people are greater than cultural differences. By contrast, cultural relativism asserts that cultural differences have the most profound effect on people making it difficult for “outsiders” to fully understand a relevant context of behavior. While anthropologists may argue about universalism or cultural relativism, most business owners and leaders are not interested in winning a debate. Instead, we need to scale our business to maximize commonalities while making local adjustments to ensure market acceptance.
How do you determine if you should vary your offering or drive consistency across locations?
The Gifts of the Pandemic | Stronger Through Customer Experience Elevation
The Gifts of the Pandemic | Stronger Through Gratitude
The Gifts of the Pandemic | Stronger Through Purpose
The Gifts of the Pandemic | Stronger Through Adaptivity
The Gifts of the Pandemic | Stronger Through Empathy
The Gifts of the Pandemic | Stronger Through Humility & Vulnerability
The Gifts of the Pandemic | Stronger Through Learning
Three Ways to Lead with Light
Happy New Year!
Stronger Through Adversity Spotlight on David Hudson
Merry Christmas
Stronger Through Adversity Spotlight on Johnny Yokoyama
Stronger Through Adversity | Bring Yourself to Work
Happy Thanksgiving
Stronger Through Adversity | Choose Words Wisely
Stronger Through Adversity | Speak Truthfully
Stronger Through Adversity | Seek Carefully
Stronger Through Adversity | Formally Listen Beyond the Words
Stronger Through Adversity | Informally Listen Beyond the Words
Stronger Through Adversity | Set Safety Supreme
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