This is the third in a 5-post series, How to Deliver World-Class Customer Experiences – Leading the Starbucks Way, as we continue through the business concepts in my book Leading the Starbucks Way: 5 Principles to Connect with Your Customers, Your Products, and Your People.
In the context of my principle, Reach for Common Ground, I highlight two competing perspectives held by cultural anthropologists - universalism and cultural relativism. While the words are daunting, the concepts are straightforward. Universalism suggests that the underlying similarities of all people are greater than cultural differences. By contrast, cultural relativism asserts that cultural differences have the most profound effect on people making it difficult for “outsiders” to fully understand a relevant context of behavior. While anthropologists may argue about universalism or cultural relativism, most business owners and leaders are not interested in winning a debate. Instead, we need to scale our business to maximize commonalities while making local adjustments to ensure market acceptance.
How do you determine if you should vary your offering or drive consistency across locations?
Stronger Through Adversity | Practice Employee Obsession
Stronger Through Adversity | Leave the Island
Stronger Through Adversity | Follow the Terrain
Stronger Through Adversity | Put Your Mask On First
Stronger Through Adversity | Born from Conversation
Make it Technology-Aided and Human-Powered: Deliver a Flourish of Humanity
Make it Technology-Aided and Human-Powered: Map the Hybrid Journey
Make it Technology-Aided and Human-Powered: Compassion in Action
Make it Technology-Aided and Human-Powered: Be Compassionate
Better Than Normal - The Entrepreneurial New Days
Better Than Normal | The Listening New Days
Better Than Normal | The Empathic New Days
Better Than Normal - The Vulnerable New Days
Better Than Normal | The Purposeful New Days
Better Than Normal – The Good New Days
It’s Emotional – Finding Comfort in Uncertainty
It’s Emotional – Now is the Time to Design
It’s Emotional – Flip the Feeling
It’s Emotional – Listen to the Feelings Behind the Words
It’s Emotional – Honor the Fear
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