This is the third in a 5-post series, How to Deliver World-Class Customer Experiences – Leading the Starbucks Way, as we continue through the business concepts in my book Leading the Starbucks Way: 5 Principles to Connect with Your Customers, Your Products, and Your People.
In the context of my principle, Reach for Common Ground, I highlight two competing perspectives held by cultural anthropologists - universalism and cultural relativism. While the words are daunting, the concepts are straightforward. Universalism suggests that the underlying similarities of all people are greater than cultural differences. By contrast, cultural relativism asserts that cultural differences have the most profound effect on people making it difficult for “outsiders” to fully understand a relevant context of behavior. While anthropologists may argue about universalism or cultural relativism, most business owners and leaders are not interested in winning a debate. Instead, we need to scale our business to maximize commonalities while making local adjustments to ensure market acceptance.
How do you determine if you should vary your offering or drive consistency across locations?
Fueling Process and Technological Change | How to Drive Delight the Mercedes-Benz Way
Training for Delight | How to Drive Delight the Mercedes-Benz Way
Examining and Elevating Every Touchpoint | How to Drive Delight the Mercedes-Benz Way
From Promises to Commitments | How to Drive Delight the Mercedes-Benz Way
Cherish and Challenge Your Legacy | How to Deliver World-Class Customer Experiences – Leading the Starbucks Way
5 Things Service Professionals Should ALWAYS Say…
Mobilize the Connection | How to Deliver World-Class Customer Experiences – Leading the Starbucks Way
Love to be Loved | How to Deliver World-Class Customer Experiences – Leading the Starbucks Way
Savor and Elevate | How to Deliver World-Class Customer Experiences – Leading the Starbucks Way
Success Requires Community Engagement | Customer Experience Excellence – The Airbnb Way
Empowerment is More than a Management Catchphrase | Customer Experience Excellence – The Airbnb Way
Everyone is in the Hospitality Business | Customer Experience Excellence – The Airbnb Way
Trust is the Currency of Relationships | Customer Experience Excellence – The Airbnb Way
Create Belonging | Customer Experience Excellence – The Airbnb Way
How to DRIVE employee engagement (part 2) | Customer Experience IS Team Member Experience
How to DRIVE employee engagement (part 1) | Customer Experience IS Team Member Experience
What are the REAL benefits of employee engagement? | Customer Experience IS Team Member Experience
How do you know if they are engaged? | Customer Experience IS Team Member Experience
Vigor, Dedication, and Absorption | Customer Experience is the Result of Team Member Experience
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