Adam Grow – COO, KORE Software
Scott Tilton – Co-Founder & CEO, Hookit
Joe Ruggiero – VP, Strategy & Business Development
Rahul Kadavakolu – Executive Director of Global Branding & Marketing, Rakuten
Ian Fitzpatrick – Head of Global Content & Digital Marketing
Warren Zola (Moderator) – Executive Director, Boston College Chief Executives Club
With most aspects of our daily lives featuring advertising or sponsorships of some kind, it is increasingly difficult for brands to quantify and attribute the value that they get out of specific sponsorships. Traditional metrics like sales and clicks have become complicated by both improved technology and bad actors, and the time it takes to see meaningful results can vary widely. With more organizations focusing on data to drive strategic decisions, sports organizations seeking partners need to provide more than simply anecdotal evidence of what brands can stand to gain. This panel will feature discussion of what outcomes matter most to brands, how sports organizations value partnerships, and how more robust data can help inform decisions on both sides of the table regarding who they choose to partner with and in what way.
The Chess Renaissance: Modern Challenges for an Ancient Game
Raising The Stakes: The Evolution of Poker Strategy
The New Age of Golf: Players vs the Game
Pickleball: The Next Chapter for the World’s Fastest Growing Sport
Revamping America’s Pastime: The Effect of Rule Changes in Baseball
Hard Cap Constrains: Roster Construction in the Hard Cap Era of Hockey
The Future of Sports & Entrepreneurship: A Conversation with Jason Robins and Wyc Grousbeck
The Future of the Fan: Innovation, Data, and ”Always On” Engagement presented by Ticketmaster
Social Media and Sports: How Consumption and Fanhood is Changing
Data For Good: What Sports Can Learn From Other Industries
Mind, Body, Machine: The Role of AI/ML in the Future of Sports
The Play-by-Play of the Future: Navigating the Evolving Landscape of Sports Media
The Last of Sports: Wishes for the Future of the Sports Industry
Swim, Bike, Run, Data: The Next Frontier for Driving Human Performance
Beyond Expected Goals: Analyzing and Implementing the Next Phase of Soccer Analytics
Keeping the Ball Rolling: The Evolving Fight for DE&I in Sports Presented by Wasserman
Packing a Punch with Data: How Analytics Have Fueled the UFC
From NBA 75 to Basketball 100: The Future of the Game
Birdies & Big Data: The Golf Revolution
The Reformation of the NCAA: The Impact of New Legislation, Re-Alignment, and NIL
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