Adam Grow – COO, KORE Software
Scott Tilton – Co-Founder & CEO, Hookit
Joe Ruggiero – VP, Strategy & Business Development
Rahul Kadavakolu – Executive Director of Global Branding & Marketing, Rakuten
Ian Fitzpatrick – Head of Global Content & Digital Marketing
Warren Zola (Moderator) – Executive Director, Boston College Chief Executives Club
With most aspects of our daily lives featuring advertising or sponsorships of some kind, it is increasingly difficult for brands to quantify and attribute the value that they get out of specific sponsorships. Traditional metrics like sales and clicks have become complicated by both improved technology and bad actors, and the time it takes to see meaningful results can vary widely. With more organizations focusing on data to drive strategic decisions, sports organizations seeking partners need to provide more than simply anecdotal evidence of what brands can stand to gain. This panel will feature discussion of what outcomes matter most to brands, how sports organizations value partnerships, and how more robust data can help inform decisions on both sides of the table regarding who they choose to partner with and in what way.
Beyond the Gambit: Chess‘ Big Move
Acceleration of Sports Data Innovation at ESPN
Evolving Sports Through Technology: How Data is Changing the Way We Innovate in Sports Presented by AWS
Howzdata: How Analytics is Revolutionizing Cricket
Outwit, Outplay, Out-analyze: Survivor Analytics
Say Goodbye to the 40 Yard Dash: The Future of NFL Roster Building
Trash Talking: Live at SSAC Presented by Oracle
The Case for Activism: Sports Impact on Society Presented by Wasserman
Leading Through Change: Diversity in Analytics and Beyond Presented by Wasserman
Self-Made Sports Legends and Entrepreneurs: Michael Rubin and A-Rod
The Invisible Opponent: Our Mental Health Crisis
To Play or Not To Play: Rich Eisen 1-on-1 with J.J. Watt
Fact or Fiction: Basketball Mythbusting
Sports & Analytics Trivia Blitz with Ken Jennings
Game (Show) Theory: An Omnibus Conversation with Jeopardy GOAT Ken Jennings
Dark Arts: What the Sports World Can Learn from Chess
The Sports Learning Curve: Why Teams are Slow to Learn and Adapt
Changing Sports: Beyond Ownership
Investing with the Bulls: Wall Street Analytics in Sports
No Industry is Safe: The Opioid Epidemic in Sports and Society
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