Adam Grow – COO, KORE Software
Scott Tilton – Co-Founder & CEO, Hookit
Joe Ruggiero – VP, Strategy & Business Development
Rahul Kadavakolu – Executive Director of Global Branding & Marketing, Rakuten
Ian Fitzpatrick – Head of Global Content & Digital Marketing
Warren Zola (Moderator) – Executive Director, Boston College Chief Executives Club
With most aspects of our daily lives featuring advertising or sponsorships of some kind, it is increasingly difficult for brands to quantify and attribute the value that they get out of specific sponsorships. Traditional metrics like sales and clicks have become complicated by both improved technology and bad actors, and the time it takes to see meaningful results can vary widely. With more organizations focusing on data to drive strategic decisions, sports organizations seeking partners need to provide more than simply anecdotal evidence of what brands can stand to gain. This panel will feature discussion of what outcomes matter most to brands, how sports organizations value partnerships, and how more robust data can help inform decisions on both sides of the table regarding who they choose to partner with and in what way.
Alternative Investing: Teams and SPACs
A Conversation with Mark Cuban and Andy Slavitt
The Data Dangle: Hockey Analytics
Sabermetrics vs. The World: Are Analytics Baseball‘s Answer?
Super Glue: Investigating Basketball Culture vs. Analytics
A Conversation with Andrew Yang and Nate Silver
Backdoor Cover: Revolutionizing Sports During COVID
Negotiating the Future: How Priorities Changed as a Result of COVID
When the Sports World Stopped & How it Came Back to Life: COVID and the Future of Sports
Quantify This: Valuing Sports Sponsorships Presented by Bose
Women‘s Sports: The Time is NOW
Phillie Phanatics
Getting a Handle on Social Media: How Data is Engaging GenZ without Losing GenX
The New Sports Fan: Innovation and Data
Show Not Tell: Sports Storytelling
Adapting on the Fly: The Future of Ticketing
Need Fantastic Trophies
Select Your Fighter: How to Assess Players and Build an Esports Roster
The Show Must Go On: Digitization of the Sports World
Making a QB1: The Science behind QB Evaluations
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