Adam Grow – COO, KORE Software
Scott Tilton – Co-Founder & CEO, Hookit
Joe Ruggiero – VP, Strategy & Business Development
Rahul Kadavakolu – Executive Director of Global Branding & Marketing, Rakuten
Ian Fitzpatrick – Head of Global Content & Digital Marketing
Warren Zola (Moderator) – Executive Director, Boston College Chief Executives Club
With most aspects of our daily lives featuring advertising or sponsorships of some kind, it is increasingly difficult for brands to quantify and attribute the value that they get out of specific sponsorships. Traditional metrics like sales and clicks have become complicated by both improved technology and bad actors, and the time it takes to see meaningful results can vary widely. With more organizations focusing on data to drive strategic decisions, sports organizations seeking partners need to provide more than simply anecdotal evidence of what brands can stand to gain. This panel will feature discussion of what outcomes matter most to brands, how sports organizations value partnerships, and how more robust data can help inform decisions on both sides of the table regarding who they choose to partner with and in what way.
Achievement Unlocked: Esports Analytics
Do Athletes Need the Media?
Unlocking Potential: The Next Generation of Tracking Data (Presented by STATS)
Skin in the Game: Sports Gambling’s Emergence in the US
Managing the Big League Levers
Rebooting the Lakers/Celtics Rivalry
Career Kickoff
The People Advantage: Culture Analytics
No Lead Is Safe: Innovation in Sports
Breaking Away from the Pack: Sports Entrepreneurship
Baseball 2.0: Updating America’s Pastime
Wild West of Analytics: Other Industry Perspectives on Use & Misuse of Data
Who Says No? A 1-on-1 with Adam Silver and Bill Simmons
The Cutting Edge: Hockey Analytics (Presented by Sportlogiq)
Changing the Game: How Advanced Data is Enhancing Broadcasts (Presented by ESPN)
Creating a Sports Legacy
What Does the Fox Say? Analytics in Poker
Winning Outside the Game in the Business of Sports
An American Analyst in London
Ticketing Analytics: The Power of Open Distribution
Join Podbean Ads Marketplace and connect with engaged listeners.
Advertise Today
Create your
podcast in
minutes
It is Free
Coach Carvalho Podcast
From Corner2Corner Podcast
Golf Podcast: next on the tee
The Dan Le Batard Show with Stugotz
The MeatEater Podcast