Adam Grow – COO, KORE Software
Scott Tilton – Co-Founder & CEO, Hookit
Joe Ruggiero – VP, Strategy & Business Development
Rahul Kadavakolu – Executive Director of Global Branding & Marketing, Rakuten
Ian Fitzpatrick – Head of Global Content & Digital Marketing
Warren Zola (Moderator) – Executive Director, Boston College Chief Executives Club
With most aspects of our daily lives featuring advertising or sponsorships of some kind, it is increasingly difficult for brands to quantify and attribute the value that they get out of specific sponsorships. Traditional metrics like sales and clicks have become complicated by both improved technology and bad actors, and the time it takes to see meaningful results can vary widely. With more organizations focusing on data to drive strategic decisions, sports organizations seeking partners need to provide more than simply anecdotal evidence of what brands can stand to gain. This panel will feature discussion of what outcomes matter most to brands, how sports organizations value partnerships, and how more robust data can help inform decisions on both sides of the table regarding who they choose to partner with and in what way.
Pass the Secret Sauce: Learning Across Sports
A New Arena: Careers After Sports
The Path to Greatness
Save the Data: The Future of Data & Technology
Innovating for the Next Generation of America's Pastime
Start Me Up: Innovation & Entrepreneurship
Sports Gambling Innovation: Betting on the Future
Finding the Favorite: Engaging Fans and Bettors
Fanalytics 2.0
Ticketing Analytics: Secondary to None
How Big Is Your Jumbotron: Optimizing the Venue Experience
Making the Right Play: Optimizing the NBA’s Season Structure
Basketball Analytics: Nothin’ but Net...Rating
“3s & Frees”: The Evolving Nature of Basketball
Built to Last: The Importance of Inclusion & Diversity in Sports Organizations
A 1-on-1 with Enes Kanter
Player Empowerment: I've Got the Power
Moneyball to Homerball with Bill James & Tom Tango
Moving the Chains: Advancing Football Analytics
Hockey Analytics: A Faceoff with Data
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