With Covid continuing to shutter in-person events and business, LinkedIn has become a place where people show up to build relationships and make real connections.
And you already know that I preach using video to drop knowledge bombs, but what about leveraging LinkedIn Live and Events to build rapport and community? What’s the difference between the two?
LinkedIn Live is a public broadcast best used for Q&A, general discussions, and breaking news to create brand awareness and reach. Currently Live is in beta and you have to go through an application process to use the feature (link in resources).
Linkedin Events are private to attendees and better suited for educational or industry-specific events in order to build community and rapport with a specific audience. As long as you’re an admin, you can host an event from your company page and either livestream or webinar link.
But regardless of if you’re using one or both methods, there are some common themes on how to properly them:
Now is the time to start leveraging LinkedIn Live, or at minimum, Linkedin Events to grow your business. That's why I asked Russ Johns from #PirateBroadcast to come on the show and drop some pirate’s booty on how he has grown his Live audience.
If you’re ready to start building your LinkedIn community, start engaging regularly with prospects, and be willing to serve your audience, this episode of Video Marketing Mastery is for you!
Ep. 242: How To Use Linkedin to Generate Leads With Richard Moore
Ep. 241: Where Google is Going & Aligning Your Business with Mark Traphagen
Ep. 240: Go behind the scenes for Todd's Tony Robbins Webinar
Ep. 239: How To Use Video To Crush Deals Faster with Tyler Lessard
Ep. 238: How Long Should A Video Be?
Ep. 237: Dominate Google Search Without Paid Ads
Ep. 236: Todd's Backstory: Ken Walls interviews Todd Hartley
Ep. 235: Discover How To Use YouTube To Advance Sales
Ep. 234: Using Video To Achieve Business Mastery: 4 Zones of Influence
Ep. 233: What Sales Will Look Like After Quarantine
Ep. 232: Remote Selling: How to Warm Up Your Prospects
Bonus Episode: Decreasing Anxiety During Crisis with Dylan Ali
Ep. 231: Tony Robbins’ Small Business Resiliency Kit featuring Todd Hartley
Ep. 230: How to Sell to Access Restricted Prospects
Ep. 229: Top 3 Video Strategies for Selling Remotely
Ep. 228: Using Storytelling and Vulnerability in Video to Make Sales
Ep. 227: How The Best Salespeople Create Value to Win the Sale
Ep. 226: 3 Ways to Use Video to Grow Repeat Business
Ep. 225: Using Video to Engage Your Internal Team
Ep. 224: Using Video Email to Book Meetings, Close Proposals, and Enhance Client Relationships
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