In this episode of the Translation Company Talk, we are very excited to be discussing a topic of great interest that receives very little coverage and attention in the translation industry. Nic McMahon joins us to talk about how language solutions companies create value and define it in a way that their customers understand and relate to it. He dives deep into how his organization has adopted an outcomes-based approach to solving language translation gaps for clients across a variety of industries.
Among the many topics discussed, we cover the definition of value, an LSP’s role in creating value, understanding each client’s needs and generating KPIs based on those, establishing internal processes and procedures to complement clients’ KPIs, addressing the problem of applying high-value resources to low-value content, defining the role of technology in creating translation value, communicating value from leadership to internal stakeholders, keeping a consistent value delivery promise, and much more.
This is one of our best and most engaging episodes to date and it is highly recommended for language company executives that are looking for ways to differentiate their service offerings and improve their business with the most relevant of their clients.
Nic McMahon is the CEO of United Language Group (ULG) – one of the world’s leading language solutions providers. Nic has more than 20 years of experience working for many of the top companies in the language industry and has travelled extensively in almost every continent. During his career, he has worked on language solutions for diverse projects ranging from healthcare and education disparity to commercial market expansions for the world’s number 1 control valve manufacturer and effectively supported the entire Fortune 500 to achieve their global growth and expansion. In all Nic’s experiences, the impact and opportunity of culture and language have been the constant foundational theme.
S02E03 - Evangelizing the Importance of Localization in the Enterprise
S02E02: Dynamics of German Translation Market
S02E01: Strategic Leadership in the Translation & Localization Industry
S01E28: Expanding Your Language Business During Pandemic
S01E27: Resilient Interpreting Companies and Innovation
S01E26: Impact of Localization on Large Scale Philanthropic Missions
S01E25: The Nuts and Bolts of Corporate Globalization
S01E24: Selling Languages Services to Millennial Buyer
S01E23: What is Product Localization?
S01E22:The Language Company Merger Protocol
S01E21: Women Led Language Services Companies
S01E20: The Small Language Service Company Perspective
S01E19: The Nordic Perspective of Language Industry
S01E18: Business Management for LSC Executives
S01E17: Business Development for Translation Companies
S01E16: Focus on Women in Localization
S01E15: Leading Multiple Organizations in the Language Industry
S01E14: Strategic Sales Advice for Language Companies
S01E13: Language Service Company Evolution
S01E12: The GALA Perspective with Allison Ferch
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