In this episode of the Translation Company Talk, we are very excited to be discussing a topic of great interest that receives very little coverage and attention in the translation industry. Nic McMahon joins us to talk about how language solutions companies create value and define it in a way that their customers understand and relate to it. He dives deep into how his organization has adopted an outcomes-based approach to solving language translation gaps for clients across a variety of industries.
Among the many topics discussed, we cover the definition of value, an LSP’s role in creating value, understanding each client’s needs and generating KPIs based on those, establishing internal processes and procedures to complement clients’ KPIs, addressing the problem of applying high-value resources to low-value content, defining the role of technology in creating translation value, communicating value from leadership to internal stakeholders, keeping a consistent value delivery promise, and much more.
This is one of our best and most engaging episodes to date and it is highly recommended for language company executives that are looking for ways to differentiate their service offerings and improve their business with the most relevant of their clients.
Nic McMahon is the CEO of United Language Group (ULG) – one of the world’s leading language solutions providers. Nic has more than 20 years of experience working for many of the top companies in the language industry and has travelled extensively in almost every continent. During his career, he has worked on language solutions for diverse projects ranging from healthcare and education disparity to commercial market expansions for the world’s number 1 control valve manufacturer and effectively supported the entire Fortune 500 to achieve their global growth and expansion. In all Nic’s experiences, the impact and opportunity of culture and language have been the constant foundational theme.
S01E12: The GALA Perspective with Allison Ferch
S01E11: Language Industry Review with Rick Antezana
S01E10: Sales and Business Development for LSCs
S01E09: Translation Industry Market Analysis
S01E08: Winning with Customer Service in the Translation Industry
S01E07: Leadership Lessons for Language Services Companies
S01E06: Digital Marketing for the Modern Language Translation Company
S01E05: Industry Advocacy: An Update on Employee Classification
S01E04: Data Security in the Translation and Localization Industry
S01E03: Strategy, Industry Trends, and M&A in the Translation Industry
S01E02: Technology Adoption Challenges at Translation Companies
S01E01: Implications of Remote Work for LSCs
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