In this episode of the Translation Company Talk, we are very excited to be discussing a topic of great interest that receives very little coverage and attention in the translation industry. Nic McMahon joins us to talk about how language solutions companies create value and define it in a way that their customers understand and relate to it. He dives deep into how his organization has adopted an outcomes-based approach to solving language translation gaps for clients across a variety of industries.
Among the many topics discussed, we cover the definition of value, an LSP’s role in creating value, understanding each client’s needs and generating KPIs based on those, establishing internal processes and procedures to complement clients’ KPIs, addressing the problem of applying high-value resources to low-value content, defining the role of technology in creating translation value, communicating value from leadership to internal stakeholders, keeping a consistent value delivery promise, and much more.
This is one of our best and most engaging episodes to date and it is highly recommended for language company executives that are looking for ways to differentiate their service offerings and improve their business with the most relevant of their clients.
Nic McMahon is the CEO of United Language Group (ULG) – one of the world’s leading language solutions providers. Nic has more than 20 years of experience working for many of the top companies in the language industry and has travelled extensively in almost every continent. During his career, he has worked on language solutions for diverse projects ranging from healthcare and education disparity to commercial market expansions for the world’s number 1 control valve manufacturer and effectively supported the entire Fortune 500 to achieve their global growth and expansion. In all Nic’s experiences, the impact and opportunity of culture and language have been the constant foundational theme.
S03E02: Effective Translation Vendor Management
S03E01: Trends in eLearning Localization
S02E21: Principles and Benefits of Quality Management Systems for LSCs
S02E20: The State of Legal Interpreting Sector
S02E19: Automation for Translation Companies
S02E18: Navigating the World of Regulated Industries for LSPs
S02E17: Business Acumen for LSP Leadership
S02E16:The Importance of an Exit Strategy for an LSP Owner
S02E15: Building Customer Centric LSP Model
S02E14: The Disconnect in Expectations of Buyers & Sellers of Language Services
S02E13: Role of Technology in Success of Language Providers
S02E12: Post Merger Operational Scalability
S02E11: Basic Principles of Keeping Translation Clients Happy
S02E10: Evolution of Localization
S02E09: Future of Events for the Language Industry
S02E08: Successful Acquisition of Translation Companies
S02E07: Scaling Up a Translation Company
S02E06: Alignment of Sales and Vendor Management in Language Companies
S02E05: Understanding Marketing Localization in the Enterprise Context
S02E04: Defining Specialization for Translation Companies
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