In this episode of the Translation Company Talk, we are very excited to be discussing a topic of great interest that receives very little coverage and attention in the translation industry. Nic McMahon joins us to talk about how language solutions companies create value and define it in a way that their customers understand and relate to it. He dives deep into how his organization has adopted an outcomes-based approach to solving language translation gaps for clients across a variety of industries.
Among the many topics discussed, we cover the definition of value, an LSP’s role in creating value, understanding each client’s needs and generating KPIs based on those, establishing internal processes and procedures to complement clients’ KPIs, addressing the problem of applying high-value resources to low-value content, defining the role of technology in creating translation value, communicating value from leadership to internal stakeholders, keeping a consistent value delivery promise, and much more.
This is one of our best and most engaging episodes to date and it is highly recommended for language company executives that are looking for ways to differentiate their service offerings and improve their business with the most relevant of their clients.
Nic McMahon is the CEO of United Language Group (ULG) – one of the world’s leading language solutions providers. Nic has more than 20 years of experience working for many of the top companies in the language industry and has travelled extensively in almost every continent. During his career, he has worked on language solutions for diverse projects ranging from healthcare and education disparity to commercial market expansions for the world’s number 1 control valve manufacturer and effectively supported the entire Fortune 500 to achieve their global growth and expansion. In all Nic’s experiences, the impact and opportunity of culture and language have been the constant foundational theme.
S03E22: Managing Enterprise Localization Vendors at Scale
S03E21: Speech as a Revenue Stream for LSPs
S03E20: Building Trust with Language Translation
S03E19: Strategic LSP Marketing
S03E18: Enterprise Localization Efficiency
S03E17: Translation Services for US Healthcare Insurance Market
S03E16: LSP Sales Team Structure
S03E15: Standards and Certification for Language Service Provider Companies
S03E14: HR Best Practices for Language Service Provider Companies
S03E13:Translation Services for the Life Sciences Sector
S02E12: Leading a Translation Company in Volatile Economic Conditions
S03E11: Performance Improvement for Language Service Companies
S0E310: Automation Across LSP Business Functions
S03E09: Customer Centricity Enterprise Language Service Delivery
S03E08: Digital Transformation of the Language Industry
S03E07: Effective Machine Translation Strategy
S03E06: Leading and Managing A Multi-Region LSP
S03E04: Building Out Enterprise Localization Teams
S03E03: Global-Ready-First Enterprise Strategy
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