The Passle Podcast - CMO Series
Business:Marketing
To celebrate Women’s History Month and International Women’s Day 2024, we invite you to join us as we talk with marketing and business development leaders from the world’s best law and professional services firms.
This special episode of CMO Series REPRESENTS shines a light on leaders as they share their personal stories, best practices and the inspirational people who have influenced their career journeys and inspired inclusion in their firms.
Join us for part one of this special series, as we uncover the transformative power of recognition and role modelling in fostering a culture of diversity and inclusion.
First up, we speak with Deborah Fleming, Marketing and Business Development Director at Walker Morris, Alison Reynolds, Digital Marketing Director at Vinson & Elkins, Julie McConnell, Associate Director of Business Development for Global Industry Groups at White & Case, Liz Gooch, Chief Business Development & Marketing Officer at McDermott Will & Emery, Vicky Hanks, Head of Marketing at Blake Morgan, Lisa Azzuolo, Chief Marketing Officer, Bennett Jones, Evette Pottinger, Head of Marketing at AA Thornton, Sheenika Gandhi, Chief Marketing Officer at Greenberg Glusker, Gemma Vaites, Director of Business Development and Marketing at Capsticks, Karen Snell, Chief Business Development & Marketing Officer at Kennedys, Naomi Butson, Corporate Communications Manager at Marks & Clerk, Vicky Elliott, Group Head of BD & Marketing at Memery Crystal and Rosenblatt Law Firms, Deborah Farone, CEO of Farone Advisors, Jean-Marie Campbell, Head of Client Development at Baker McKenzie, Cynthia Howard, Chief Marketing Officer at Greenspoon Marder and Lora Wegman, Marketing Director at Thompson Coburn.
Episode 63 - Chris Hinze of Steptoe & Johnson on law firm reputation management and its importance to CMOs
Episode 62 - Robyn Addis of LISI and #FollowFriday on building an inclusive community in professional services
Episode 61 - Christa Crane of Loeb & Loeb LLP on the challenges and opportunities of hybrid work for legal marketing teams
Episode 60 - Mike Mellor of Pryor Cashman on the role of data in influencing the direction of the firm
Episode 59 - Lynn Tellefsen-Stehle of Structura Strategy Group on the forms and benefits of agile marketing for law firms
Episode 58 - Lindsey Bombardier & Adhi Reza of Lenczner Slaght on crafting successful legal marketing initiatives
Episode 57 - Shanon Lazarus of Bressler, Amery & Ross on transforming the firm’s approach to BD from the ground up
Episode 56 - Jenna Grange of Davis Graham & Stubbs LLP on running an effective Alumni Community
Episode 55 - Mark Howe of Thompson Dorfman Sweatman LLP on the rise of client-facing BD roles in law firms
Episode 54 - Kelly Harbour of Goulston & Storrs on taking the leap to legal CBDO
Episode 53 - Archana Venkat of Trilegal on the role of marketing and the CMO in today’s firm
Episode 52 - Erin Dimry of DLA Piper on growth, mentoring, and the role of the CMO
Episode 51 - Gillian Ward of BCLP on crossing lines between industries, firms & job titles to build a successful legal marketing career
Episode 50 - Celebrating our picks from the past year
Episode 49 - Murray Coffey on building the next generation of successful legal professionals
Episode 48 - Katie Cramond of McDermott Will & Emery on thinking internationally - a route to law firm growth
Episode 47 - Kate Pearch of Morris, Manning & Martin, LLP on being an agent for change as a legal Marketing & BD professional
Episode 46 - Dave Southern on driving legal BD with client-based collaboration
Episode 45 - Amanda Schneider of Epstein Becker Green on motivating and developing talent as the future of work evolves
Episode 44, Part 2 - Amanda Bruno and Debra Hare of Morgan Lewis on how to innovate for legal marketing and BD success
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