The Passle Podcast - CMO Series
Business:Marketing
To celebrate International Women’s Day 2023, we reached out to women across professional services marketing and business development to learn about their lived experiences in the industry.
We were overwhelmed by the response. Having spoken with more than 50 women about their careers, and how firms can embrace equity to level the playing for everyone in the profession, it was clear there was so much more to discuss and many more groups that are still underrepresented in professional services marketing.
As a result, we’re excited to launch CMO Series REPRESENTS, a platform for discussion with marketing and BD leaders on key issues relating to Diversity, Equity & Inclusion within the industry.
We begin by celebrating female voices and experiences throughout this Women’s History Month (March 2023) and beyond.
Join us as we talk with marketing and business development leaders from top law and professional services firms to shine a light on inspirational leaders, and game-changing initiatives, as they share their insights, discuss the challenges, and best practices to support others making their way in the profession.
First up, we speak with Alessandra Almeida Jones, Global Director of Marketing and Communications at Bryan Cave Leighton Paisner, Alicia Mack, Chief Business Development & Marketing Officer at Nutter McClennen & Fish, Barbara Malin, Chief Business Development and Marketing Officer at Jackson Walker, Beth Huffman, Director of Marketing at Nelson Mullins, Eleanor Smith, Chief Client Officer at Barnes & Thornburg, Lauren Whittemore, Vice President of Global Marketing & Group Digital Strategy at Intertek, Lisa Azzuolo, Chief Marketing Officer at Bennett Jones and Samantha Maher, Marketing Director at Stewarts, to learn about their personal experiences and the strategies and practices their firms are adopting to truly embrace equity and embed it in their culture.
The conversation covers the importance of mentorship for professionals at all stages of their careers, the impact that positive role models have on creating an inclusive and supportive workplace and advice for women entering the profession.
Episode 28: Angela Quinn of Husch Blackwell on aligning your firm around the client experience
Episode 27 - Valerie Brennan of Munger, Tolles & Olson on building a law firm brand effectively
Episode 26 - Marisa Eubanks of RumbergerKirk on how to encourage your lawyers to stay on top of BD activities
Episode 25 - Erin Corbin Meszaros of Eversheds Sutherland on rising to the challenges of legal marketing
Episode 24 - Tamara Costa of BLG, on ESG and the role of marketing
Episode 23 - Laura Nicholls of Ashurst on what it takes to build a great career in legal business development
Episode 22 - Mark Hunter of Hicks Morley on what it takes to build effective business development skills in lawyers
Episode 21 - Andrea Stamp of Forbes Solicitors on building recognition in key regions with strategic campaigns
Episode 20 - Lee Garfinkle of Goodwin on building a dominant industry position in legal services
Episode 19 - Kalisha Crawford of Ropers Majeski on making data work for your firm
Episode 18 - Beth Huffman of Nelson Mullins on attracting, developing and retaining marketing talent
Episode 17 - Amy Shepherd of Ballard Spahr on the duties of care as a CMO
Episode 16. James Stapleton on calculating ROI of marketing and BD activities
Episode 15. Carolyn Manning of Mintz on the importance of a firm’s brand
Episode 14. Julie Henson of Taft, Stettinius & Hollister on building more productive client relationships
Episode 13. Craig Budner on Growth Opportunities at Law Firms
Episode 12. Despina Kartson on Business Development Leadership in Professional Services
Episode 11. Julia Bennett on the missing piece in client relationships at law firms
Episode 10. Susan Ahern of Clark Hill on building marketing into a trusted voice in the boardroom
Episode 9. Alessandra Almeida Jones on diversity & inclusion in effective marketing
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