The Passle Podcast - CMO Series
Business:Marketing
To celebrate International Women’s Day 2023, we reached out to women across professional services marketing and business development to learn about their lived experiences in the industry.
We were overwhelmed by the response. Having spoken with more than 50 women about their careers, and how firms can embrace equity to level the playing for everyone in the profession, it was clear there was so much more to discuss and many more groups that are still underrepresented in professional services marketing.
As a result, we’re excited to launch CMO Series REPRESENTS, a platform for discussion with marketing and BD leaders on key issues relating to Diversity, Equity & Inclusion within the industry.
We begin by celebrating female voices and experiences throughout this Women’s History Month (March 2023) and beyond.
Join us as we talk with marketing and business development leaders from top law and professional services firms to shine a light on inspirational leaders, and game-changing initiatives, as they share their insights, discuss the challenges, and best practices to support others making their way in the profession.
First up, we speak with Alessandra Almeida Jones, Global Director of Marketing and Communications at Bryan Cave Leighton Paisner, Alicia Mack, Chief Business Development & Marketing Officer at Nutter McClennen & Fish, Barbara Malin, Chief Business Development and Marketing Officer at Jackson Walker, Beth Huffman, Director of Marketing at Nelson Mullins, Eleanor Smith, Chief Client Officer at Barnes & Thornburg, Lauren Whittemore, Vice President of Global Marketing & Group Digital Strategy at Intertek, Lisa Azzuolo, Chief Marketing Officer at Bennett Jones and Samantha Maher, Marketing Director at Stewarts, to learn about their personal experiences and the strategies and practices their firms are adopting to truly embrace equity and embed it in their culture.
The conversation covers the importance of mentorship for professionals at all stages of their careers, the impact that positive role models have on creating an inclusive and supportive workplace and advice for women entering the profession.
Episode 82 - Judith McKay of McCarthy Tétrault on content and its importance in effective professional services marketing
CMO Series Special: Robyn Addis of LISI on what’s in store at the #FollowFriday Conference
Episode 81 - Morgan Horvitz of Galloway on gaining attorney engagement in key marketing and BD programs
Episode 80 - Anna Hedgepeth of Cranfill Sumner on her personal story about leading change management within a legal BD and marketing team
Episode 79 - Laura Toledo of Nilan Johnson Lewis on Embedding Diversity, Equity and Inclusion in law firm culture
Episode 78 - Powers Tanis of McAngus Goudelock & Courie on culture, communication and the role of marketing
Episode 77 - Julie Wall Khoury of Balch & Bingham on customising business development coaching for today’s firm
Episode 76 - Lisa Azzuolo of Bennett Jones on delivering for today’s clients in a century-old firm
Episode 75 - Matthew Goffe of Eckert Seamans on the opportunities for legal business development professionals
CMO Series Special: Your Guide to taking on 2023
Episode 74 - Suzanne Donnels of Davies on aligning technology with your firm’s goals for success
Episode 73 - Michael Hertz of White & Case on leading innovation in law firms
Episode 72 - Konstantin Shishkin of Goodwin Procter on growing an innovative legal marketing department
Episode 71 - Tammy Mangan of Cohen Milstein Sellers & Toll on identifying and taking advantage of opportunities as a legal marketer
Thanksgiving Special
Episode 70 - Jeanne Hammerstrom of Benesch on Longevity, Growth, Execution & Retention as a legal CMO
Episode 69 - Deirdre Christin of Covington and Burling on building a more impactful career as a legal marketer
Episode 68 - Todd Arritola of Winstead on the role of Marketing & BD in driving change in the modern-day firm
Episode 67 - Koree Khongphand-Buckman and Daljit Doogal on building an effective relationship between the CEO & CMO in a law firm
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